The firm Babolat & Monnier, located in Lyon, started selling badminton strings in 1875. One year later, they sold their first tennis strings. This makes them the first company to specialize in racket sports.
A picture of Pierre Babolat
People wanted thinner strings and more tension. This caused Babolat to create the VS-Strings in 1925, which are thinner and stronger. More than 100 grand slams are won by people using this string.
Thanks to the popularity of Tennis in the 1950’s, Babolat created an international distribution network for their products. This way, Babolat quickly became known all over the world. In order to satisfy the player, Babolat continues to innovate so they can offer the player better and accessible products. For example the Elascord, which is the company’s first synthetic string. This string offered great quality for an affordable price.
In the 1960’s they expanded their range of products, by creating their first line of tennis rackets and in 1995, they launched their first badminton racket. In 2003 Babolat started a partnership with the brand Michelin. They used their expertise in rubber and contact with the ground to create their first line of shoes. Babolat also releases clothing. At this point, they offer complete equipment for Badminton, Tennis and Padel players.
Babolat strives to be the best at what they do. They do this by listening to players, making improvements and focusing on the best quality. It is important to push the boundaries. This curiosity helps them improve their products and stay on top.
Babolat often teams up with different companies to create great products. For example, they had a partnership with Michelin in order to create their shoes, or they teamed up with the aerospace industry to improve the aerodynamics of their racket frames.
Because Babolat has been connected with these sports since day one, they built up an expertise in creating badminton and tennis products. Babolat uses observations of players and communicating with people as a guide to create improved products. That is why they built up a worldwide network with clubs, tournaments, players and coaches.
Babolat Rackets: Babolat’s rackets are designed for intermediate to competitive players. Because every style needs a different kind of racket, they developed a wide range of rackets. They offer cheaper rackets made out of aluminum, or high-end but more expensive rackets. They even sell shorter rackets for small children.
Babolat Bags: Are you looking for the perfect bag to store your badminton equipment? Babolat offers bags of every size. They offer a lot of small backpacks for youth or for recreational players. A medium bag for the more casual player, or a big bag for the tournament player.
Babolat Shuttlecocks: Their nylon shuttles offer the maximum durability. These shuttles are ideal for the beginning- or recreational player. You can also buy their feather shuttles. These offer a better flight, but worse durability than nylon shuttles.
Babolat Grips: Are you looking for grips with a perforated design, a towel grip or a tacky grip? Babolat has it all. Do you need a grip to put over your existing grips? Then you can buy one of their overgrips. If you need to replace your worn out grip, then you can buy one of their replacement grips.
Babolat Shoes: With their functional technology, Babolat tries to create shoes that fit everybody perfectly. They focus on comfort, stability and flexibility.
Babolat Sportswear: With the sportswear of Babolat, you look great and you feel great. They combine functionality and style by using comfortable materials. They also offer clothing for Youth.