VICTOR Europe was founded in Taiwan in 1968. In 1978 VICTOR became a European company by starting the distribution in Germany. A few years later, in 1983, Victor produced the first badminton racket made of carbon thanks to a lot of innovation. They also started selling some badminton outfits. In 1997 VICTOR bought the brand rights for many European countries, but also many countries out of Europe. The last 10 years VICTOR has grown a lot by beginning some partnerships with for example the Korean National Team, the Malaysian National Team and Badminton Denmark. They also started sponsoring some top players in Badminton, like Tai Tzu Ying and Anders Antonsen. Nowadays VICTOR Europe GMBH is one of the biggest badminton brands on the market with a factory in Nanjing which provides employment for more than 1200 employees. They are selling badminton products in about 100 countries all over the world. Their philosophy consists of three key words; innovation, reliability and sustainability.
Innovation is the first key word for VICTOR. They select and use only the best materials for their products which are produced to the highest quality standards. Listening to the demand of the market and their customers is very important as well as the quality controls. All high end VICTOR products, like rackets, shuttles and shoes, are tested by many athletes to get the best playability and quality. Everything during the production process will be done with social and environmental thinking. They follow the European rules and legal requirements about the protection of the environment. VICTOR is connected to the Business Social Compliance Initiative (BSCI), which is a code of conduct based on international treaties that protect the rights of the workers. They only co-operate with companies and suppliers with the same way of working. VICTOR is also involved in social projects in Germany and Ghana. By doing this, VICTOR tries to create a reliable image. Last but not least, it is very important for VICTOR to think about sustainability. One of the latest ideas is to produce some shirts which are made of 100% recycled PET bottles. They also support the environmental organization (OEOO) to donate a certain amount from the sale of these shirts. VICTOR also found some ways for their print products and company cars to be more sustainable.
VICTOR Europe sells everything which is necessary for Badminton and Squash. They have an ISO 9001 certified production, which contributes to the high quality requirements. The most important products are their rackets, apparel, shoes, shuttles and bags, but there assortment is much bigger.
Victor Badminton Rackets: Victor rackets are known for their innovative and unique technologies. Success makes the difference - the best players in the world rely on VICTOR rackets. Victor has a lot of rackets for professional players, but they also aim at younger / beginning players.
Victor Badminton Apparel: Thanks to this apparel you will become an eye-catcher on the court. The apparel offers ultimate comfort on court and off court. They also have some really nice club clothing in their collection.
Victor Badminton Shoes: Victor has a very wide collection of badminton shoes for beginning players as well as for professional players. The high-tech shoes will provide the best comfort and guarantee the well-being of the feet. The insoles from Victor are also really nice.
Victor Badminton Shuttles: About 4 million shuttles leaves the factory in Nanjing every month. Victor shuttles are tested a lot and only the shuttles that matches the high quality standard will be sold. Some of these shuttles are used for the biggest tournaments around the world.
Victor Badminton Bags: Backpacks, bigger bags, smaller bags. Victor has all kind of bags for every player. The design and the functionality meet the requirements of the sports world.